The #MWEBTweetSeat enables soccer fans to join a global conversation from the couch
South Africa’s leading ISP MWEB, has launched the world’s first ever tweeting couch which gives soccer-loving South Africans an innovative WiFi platform from which to take part in FIFA 2014 conversations.
The 2.1 meter long #MWEBTweetSeat, which was custom built in Cape Town, can actually tweet “#Laduuma!” or “#GoHomeRef!” when the printed cushions are squeezed or tossed into the air while watching any game in a WiFi environment.
The couch has been launched during the 2014 FIFA World Cup, which is the biggest sporting event in the world and the biggest social media event in history. Local couch surfers can now join the more than 5.5 million South Africans on Twitter and almost 10 million Facebook followers who are actively voicing their opinions, preferences and shout outs on social media platforms.
“Soccer is a prime example of how, from the comfort of a couch, and with access to MWEB’s Uncapped WiFi, you can take part in a global conversation while keeping your eyes glued to the match. The beauty of the #MWEBTweetSeat is that viewers can now multitask and what better way to express your joy or dissatisfaction with your team by tossing a cushion into the air, “ says Carolyn Holgate, GM of MWEB Connect.
“The innovative #MWEBTweetSeat is a comment on the global ‘second screen’ trend of people connecting to social networks via a digital device while watching TV.”
“As the culture of always being connected wherever you are grows, we’ve seen a change in how people use the internet and WiFi over the past few years, and with events such as the soccer World Cup, the trend of interacting with televised or streamed content via web-enabled devices is certainly a defining internet behaviour of our era,” says Holgate.
Globally an estimated 3.6 billion viewers are tuning into the soccer action in Brazil and an estimated 70% of real-time World Cup fans are going online on their mobile phones.
A recent local survey revealed that more than 60% of smart phone and tablet users in South Africa used their devices to connect to the internet while watching TV, especially in the evenings.
“If each of the 3,6 billion viewers watched 10 games and spent 5 minutes tweeting per game, that would add up to a whopping 126 billion collective minutes spent looking at a second screen instead of the TV during the World Cup period. I’m sure every die-hard sports fan would love to have the #MWEBTweetSeat to watch the game on while engaging on social media without interruption.”
The #MWEBTweetSeat is currently embarking on a tour that kicks off in Cape Town on 30 June and carries on in Joburg later this month.
To see the #MWEBTweetSeat in action, have a look at this short clip on YouTube: https://www.youtube.com/watch?v=AX1ZXH-Od6Q
Some social media facts about the FIFA 2014 World Cup:
DID YOU KNOW?
· Facebook estimated that 500 million of its 1.28 billion users are soccer fans, with 62 % of those using Facebook every day.
· Globally an estimated 3.6 billion viewers are tuning into the soccer action in Brazil and an estimated 70% of real-time World Cup fans are going online on their mobile phones, be it via WiFi or 3G connections.
· If each of the 3,6 billion viewers watched 10 games and spent 5 minutes tweeting per game, that would add up to a whopping 126 billion collective minutes spent looking at a second screen instead of the TV during the World Cup period.
· Up until the opening ceremony, the World Cup generated 19 million social mentions with an equivalent of 90% of the world contributing to these conversations. That’s more social mentions than during the whole of the 2010 World Cup.
· The opening match between Brazil and Croatia generated 12.2 million tweets, with people from 150 countries joining the conversation.
· The match on Saturday between Brazil and Chile broke twitter records at 16 million tweets generated during the game – that never would have been possible if people weren’t able to “second screen” from their couches.
· The top mentioned player in the opening game, Neymar Junior @NeymarJr, gained 165 000 Twitter followers on the day of the match.
· Twitter expected 350 000 tweets per day about the World Cup, with the UK and Ireland likely to be the top tweeting countries around the #WorldCup hashtag.
· Lionel Messi of Argentina, Wayne Rooney of England and Cristiano Ronaldo were the favourite players on Twitter at the start of the tournament.
· Uruguay striker Suarez is getting 5 272 Twitter mentions an hour, 75% of which are negative.
· Brazil is the team with the most social media followers.
· The top Twitter handle of the World Cup is @FifaWorldCup and the top hashtags are #WorldCup, #Brazil2014 and #Brazil.
· Shakira’s official 2010 World Cup hit “La la la” received 92 million views on YouTube in two weeks and now sits at 182 million views.
Sources: Twitter Data, Facebook, YouTube, Offerpop, Adobe Digital.
Some MWEB WiFi facts
· Over 25 000 Fon local hotspots are now live
· Over 12 million Fon hotspots globally
· MWEB WiFi zones are available in a range of areas including malls, restaurants, hospitals, hotels
· MWEB Fon customers get Free and Uncapped WiFi access in MWEB WiFi Zones, Local and International Fon hotspots and AlwaysOn Hotspots