Blowing the Whistle On and Off the Field with Varsity Sports

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Blow the Whistle, South Africa’s influential anti-rape initiative today announced its alignment with Varsity Sports. The joint venture will see Varsity Sports use their youth network to promote Blow the Whistle, an initiative that not only strives to protect all woman and children of South Africa, but aims to empower them by giving them their voices back.

The goal of Blow the Whistle is to provide women and children with the platforms necessary to make them feel safe, starting with physical whistles and a state-of-the-art mobile app, both of which allow them to call for help. In educating the men and other citizens of our country to react to the call of need, the initiative is activating the community to ensure that those calls don’t fall on deaf ears.

Varsity Sports, along with its sponsors, Samsung, Famous Brands, Cell C, FNB and Edcon sees the top South African universities competing against each other in various sporting codes, showing off the brightest young talent and developing sport in the country. It offers an exciting platform for students and university teams to compete and for their campuses and supporters to get behind them.

“The partnership between the two entities is one that is sure to make a tangible difference in the Country” says Mike Rowley, Director of Blow the Whistle. “Sport is developed at grass roots level – unfortunately many of our problems are as well. Varsity Sports is making a hugely positive difference in the development of sport at a grass roots level, so it is only a natural step to partner up with them to make a positive difference in the lives of our youth off the field as well.”

The partnership will kick-off on Monday 21 July with South Africa’s greatest passion – Football. The Varsity Sports Explosive Mondays Varsity Football will run over the course of 9 weeks, with 2 televised games per week.

“Varsity Sports is excited to dedicate a portion of the half-time talk to the initiative, in which the presenter will discuss Blow the Whistle with one of their many incredible ambassadors,” explains Varsity Sports sponsorship executive Trent Key. “You’ll also see your favourite referees sporting the Blow the Whistle logo on their jerseys.”

Since inception last year, Blow the Whistle has rallied a power team of celebrities, companies, agencies and partners who’ve pledged their support to this very worthy cause, including huge sporting names like Ryk Neethling, Tsepo Masilela, Pat Lambie, Jonathan Kaplan, JP Duminy and many more.

To join your sporting heroes and other South African celebrities in the fight against rape, visit www.whistle.co.za to find out how you can get involved.

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