OLA ICE CREAM CONFIRMED AS EXCLUSIVE REFEREE AND UMPIRE SPONSOR OF THE NOKIA CAPE TOWN TENS

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Ola Ice Cream has been confirmed as the Exclusive Referee and Umpire Sponsor of the 2014 Nokia Cape Town Tens, kicking off on the 7th and 8th February at Hamilton’s in Green Point, as well as for the 2015 event.

Ola will be cooling off the action on the field with a selection of experienced referees and umpires, ensuring the 800 rugby matches run smoothly and fairly over the course of the two day festival. In addition to this Ola referees and umpires will oversee the Netball tournament, the newest sporting addition to Tens, with a minimum of one referee or umpire present on each field or court where games are in play.

The two year sponsorship deal will see Ola receive the naming and branding rights to The Ola Ice Cream Referees Area and official retail rights as Tens ice-cream providers, supplying a variety of favourites such as Magnums, Cornettos, Paddlepops and Fruittare’s for spectators to enjoy from the side-line.

“We are thrilled to be involved with the Nokia Cape Town Tens Tournament for a second year,” says Michael Manefeldt, Ola Divisional Sales Manager. “With the tournament taking place during the hottest month of the year and its infectious ambience, it has proven to be the ideal fit with our brand, sharing a feel-good summer radiance. This year we have stepped up our involvement by including the sponsorship of referees. The opportunity to trade at the tournament also allows us reinforce our commitment to creating jobs.”

The Nokia Cape Town Tens promises to be a bigger and better event in 2014, with a host of new big brands, such as Ola, on board ensuring added value for both spectators and participants.

With a selection of international and local Rugby Legends, live entertainment, delicious food and drink options, a buzzing beer tent, kiddies play areas and activities and plenty of prizes on offer, the 6th annual Nokia Cape Town Tens has something for everyone to enjoy!

Tickets are R100 and are available from www.webtickets.co.za. Ladies free before 5pm on Friday. Secure a private table for 10 for R2000 and receive entry to festival, prego roll, 2 pitches of beer and own waitress and bar.

For more info visit www.capetowntens.com and follow the action on @tensrugby www.facebook.com/capetowntens.

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